A subscription-based music, podcast and video streaming service, TIDAL is about to officially launch its operations in Nigeria. The preliminary official launch date is Monday, July 27, 2020.
This came just a week after Audiomack opened its office in Lagos, Nigeria, with operations led by Ade Adetunji, Charlotte Bwana and olive Uche.
Globalgistng Nigeria sources have revealed that this will be the culmination of about a year of active, intensive plans to relocate to Nigeria and Africa. Its app is still not fully operational in Nigeria, but the premium subscription fee is currently said to be around N1, 200.
This will be in direct competition with Apple Music and YouTubeMusic, which provide premium personal and family subscriptions on the N900 and N1, 400 respectively; Audiomack, which offers premium services and plans to include premium services for about $4, and Boomplay, which offers premium services on the N500. Other streaming platforms such as UduX and Gbedu are also in the mix.
Globalgistng Nigeria is currently unable to confirm the leaders of Tidal’s Nigerian branch, but this story will be updated in due course to reveal this detail.
What is TIDAL?
Launched in 2014 by Norwegian company Aspiro, TIDAL is a subscription-based music, podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music.
In 2014, Aspiro was acquired by Project Panther Bidco Ltd, a company owned by legendary American rapper, businessman and billionaire Jay Z. TIDAL is currently reported to boast more than 3.5 million subscribers from more than 50 countries. In August 2017, Richard Sanders was announced as the company’s CEO.
Other popular figures in the company are Tony Gervino (Vice President), Lior Tibon (Executive Director) and, most importantly, journalist and former XXL editor-in-chief Elliot Wilson. He serves as Tidal’s chief content officer.