Microsoft will close all its physical stores and move trading online. This is reported on the website of the American Corporation on June 26.
“Members of the company’s retail team will continue to serve customers from Microsoft’s corporate offices and remotely provide sales, training and support,” the statement said.
According to Microsoft Vice President David porter, the company’s sales have grown online. “Our product portfolio has evolved primarily into digital offerings. < … > the Team has proven its success by serving customers outside of any physical location,” he said.
Microsoft stores were closed at the end of March due to the COVID-19 pandemic.
It is noted that Microsoft will continue to invest in its digital storefronts on Microsoft.com and stores in Xbox and Windows, reaching more than 1.2 billion people each month in 190 markets.
The Corporation will also rethink the use of premises that serve customers, including the Microsoft Experience operating centers in London, new York, Sydney and Redmond.
On June 22, Microsoft announced the termination of the Mixer streaming service for game broadcasts.